The Emperor's new clothes

bear with me lol....

The Scotish tourist board have jusr spent £125,000 developing a new slogan to promote their beautiful country, the result?

WELCOME TO SCOTLAND

yep, 125,000

I can just imagine the discussion after the boss sreams that one up

oh, sir, magnificent

yes sir, so 'back to basics'

so deliberately understated

such depths hidden by a deceptively simple statement.

OK for only £100,000 I will let them use my new slogan

HELLO!